Kick-start your eCommerce career
eSuite’s Accelerator course teaches you everything you need to know about eCommerce in Australia. We’re kicking off on the 22nd August 2022. Join the waitlist now.
The eCommerce rocketship continues to soar.
It’s not a pandemic fad. Australian eCommerce grew by 57% last year and the industry is still surging.
But there’s a shortage of eCommerce skills.
Retailers are screaming out for eCommerce talent but don’t have the luxury of time to train you up. And while Australia also has some of the best universities in the world, eCommerce skills are not covered in depth.
So, we’ve launched our Accelerator to get you up to speed.
Over ten weeks we will upskill you across eCommerce strategy, marketing, technology, finance and more. With live classes, real-world case studies, best practice templates and advice from industry leaders, you’ll be ready to go to the next level in eCommerce!
Who is the Accelerator for?
The Accelerator is for Australian professionals who want to understand the foundations of eCommerce to take their career to the next level.Â
Beginners
The perfect way for eCommerce coordinators to level up. And an ideal pathway starter for emerging retail superstars in customer service.
Upskillers
For skilled retailers in areas such as project management or merchandising who have been thrown into eCommerce. We’ll get you up to speed!
Students
Recently graduated students who are looking for their first eCommerce job. We even have twenty sponsored placements for students from our retail partners.
The details
What's included?
The eCommerce Accelerator is 100% remote and designed to fit around work, life and general chaos. The program includes:
- 9x eCommerce modules across strategy, customer experience, marketing, technology, finance, analytics, supply chain and more.
- 10 x two hour live and interactive classes to dive into each module. These are recorded and made available if you can’t make the live class.
- 20+ proprietary cheat sheets, templates and checklists to help action eCommerce activity and retain for on-the-job execution.
- Â 7 x Industry Voice videos where eCommerce leaders and experts give their advice on critical eCommerce questions.
- 1-on-1 Mentoring & feedback sessions with experienced eCommerce coaches.
- Access to the eCommerce Accelerator Connect community to meet fellow eCommerce students and discuss course content.
- Curated eCommerce resources including reports, podcasts and tools to further learning.
Throughout the course, students will complete weekly activities to solve an eCommerce problem for a real retailer. This becomes their eCommerce portfolio to demonstrate the eCommerce processes and skills learnt in a real-world setting.
Complete the eCommerce Accelerator in 9 game-changing modules.
Over 10 weeks, you will be led by Nathan Bush through 9 eCommerce modules which will guide you through the grit of eCommerce in the Australian market. From setting up the state of eCommerce in Australia, developing customer journey maps, to identifying future trends.Â
You will learn the foundations of eCommerce that will assist you in developing and implementing successful strategies in the future.
Module 1:
eCommerce Introduction
Set yourself up for eCommerce Accelerator success
Understand the eCommerce market opportunity in Australia
Ability to gather market intelligence about your brand and competitors
Module 2:
Strategy & Tactics
Identify the differences in eCommerce business models
Analyse common eCommerce differentiators and identify relevant tactics
Develop a high-level eCommerce strategy
Module 3:
Customer Experience
Understand how customer experience is tied to business performance
Identify and measure good online customer experience
Create customer personas and journey maps
Module 4:
Finance & Pricing
Understand different pricing and promotional optionsÂ
 Calculate profitability and maintain a basic P&L
Develop concise business cases for new ideas
Module 5:
Marketing
Identify elements of strong eCommerce branding
Understand eCommerce marketing channels and common messaging
Develop a marketing plan with clear goals
Module 6:
Technology & Data
 Effectively navigate an eCommerce backend and perform basic storefront tasks
Understand common eCommerce architecture and key technologies
Perform a technical audit and select relevant eCommerce technology
Module 7:
Analytics & Reporting
Effectively navigate Google Analytics and find insights
Understand advanced analytics and data sources for eCommerce
Generate actionable eCommerce reports
Module 8:
Delivery & Returns
Understand the fulfilment process and impacts
Develop a compelling customer proposition for delivery and returns
Effectively mystery shop the eCommerce experience end to end
Module 9:
Future Trends
Explore current and emerging trends impacting eCommerce
Understand how to identify and implement trends
Develop a holistic eCommerce solution to a real opportunity
The Teacher
Meet Nathan Bush
Nathan lives and breathes eCommerce. He is an eCommerce Director, strategist and advisor who has led teams that have grown from $1m to $140m. He has been named in the Top 50 People in eCommerce four times, written for Inside Retail and hosts the Add To Cart podcast where he gets to speak to leaders in eCommerce every week.Â
Today, Nathan is a Director in the eCommerce talent agency eSuite. He is passionate about growing the talent pool of eCommerce specialists in Australia and gets a real kick in seeing great people land new opportunities and fast growing businesses build brilliant teams.
Nathan will bring his expertise and passion for eCommerce as your lead instructor in the eSuite Accelerator.
You'll hear from experts like...
Angus McDonald
CEO at Barbeques Galore
Anthony Nappa
CEO at Oz Hair and Beauty
Ben Anderson
Head of eCommerce at Accent Group
Carolyn Breeze
Chief Commercial Officer (CCO) at Zepto
Jason Andrew
Co-Founder/Director at SBO
Kate Collinson
eCommerce Consultant & Growth Marketer
Natalie Hintze
Head of eCommerce & Marketing at Mr Pool Man
Rhys Furner
Head of Partnerships at Shopify
You'll hear from experts like...
Angus McDonald
CEO at Barbeques Galore
Anthony Nappa
CEO at Oz Hair and Beauty
Ben Anderson
Head of eCommerce at Accent Group
Carolyn Breeze
Chief Commercial Officer (CCO) at Zepto
Jason Andrew
Co-Founder/Director at SBO
Kate Collinson
eCommerce Consultant & Growth Marketer
Natalie Hintze
Head of eCommerce & Marketing at Mr Pool Man
Rhys Furner
Head of Partnerships at Shopify
FAQs
Explore our frequently asked questions for anything we might have missed.
Who is this course for?
This course is for those wanting to get up to speed in all aspects of eCommerce. This might be junior eCommerce team members, recent graduates or new members of eCommerce teams that have come from other specialisations. Or, those who just want to make sure they have the tools to speak eCommerce confidently.
When does the course commence?
The Accelerator is on twice a year! Join the waiting list for our next intake kicking off 22nd August 2022 click here.
What does the schedule look like?
We’ve designed the Accelerator to fit around work, family and life. You can access the ten-week schedule for H2 August 2022 intake here.
What is the weekly commitment?
Each week there will be a two hour live session which includes all content and an activity. There will also be a portfolio activity each week which will be your assessment piece. We anticipate 2-4 hours per week commitment is required to stay on top of course content and portfolio activities.
Do I have to do the course live?
No, all materials will be available and live sessions recorded if you cannot make them. However, live sessions will include Open Office Hours Q&A as well as the opportunity to connect with your peers in breakout activities.
When do enrolments open?
Join our waitlist here to stay in the loop with for our next intake in August. Course begins 22nd August 2022.
How much does the Accelerator cost?
The ten week Accelerator program will be available for $1,950 + GST per person. Bulk discounts available for teams. There are twenty sponsored student placements available for graduating university students. If you’re a student apply here.Â
Student Sponsorships
Are you a recent uni graduate looking to jump into eCommerce?
We have twenty sponsored placements available for our August 2022 intake. Better still, we have retailers lined up ready to make job offers to students who graduate the Accelerator. Apply now for August 2022.Â
