Take your eCommerce career to the next level
eSuite’s Accelerator course teaches you everything you need to know about eCommerce in Australia. Classes commence 14th March.
The eCommerce rocketship continues to soar.
It’s not a pandemic fad. Australian eCommerce grew by 57% last year and the industry is still surging.
But there’s a shortage of eCommerce skills.
Retailers are screaming out for enthusiastic talent but don’t have the time to train them up. And while Australia also has some of the best universities in the world, eCommerce skills are not covered in depth.
So, we’ve launched our Accelerator to get you up to speed.
Over ten weeks we will upskill you across eCommerce strategy, marketing, technology, finance and more. With live classes, real world case studies, best practice templates and advice from industry leaders, you’ll be ready to go to the next level in eCommerce!
Complete the eCommerce Accelerator in 9 game-changing modules.
Over 10 weeks, you will be led by Nathan Bush through 9 eCommerce modules which will guide you through the grit of eCommerce in the Australian market. From setting up the state of eCommerce in Australia, developing customer journey maps, to identifying future trends.
You will learn the foundations of eCommerce that will assist you in developing and implementing successful strategies in the future.
Module 1:
Introduction & State of eCommerce in Australia
Understanding the eCommerce opportunity in Australia.
Module 2:
Strategy & Tactics
Identifying different eCommerce Business models.
Implementing common tactics and creating differentiators.
Putting it all together as an eCommerce Strategy.
Module 3:
Customer Experience
Understanding the importance of CX and Customer Lifetime Value.
Identifying good and bad CX.
Measuring customer experience.
Developing customer journey maps.
Module 4:
Finance & Pricing
Setting product pricing.
Identifying promotional options.
Understanding key financial metrics including revue, costs and profit.
Building business cases.
Module 5:
Marketing
Developing an eCommerce brand.
Identifying messaging and channels for reaching your audience.
Delivering experiences that optimise conversion.
Module 6:
Technology & Data
Understand common elements of an eCommerce website.
Explore common eCommerce systems and connecting architecture.
How to select eCommerce technology.
Module 7:
Analytics
Identifying key performance and engagement metrics.
Navigating and analysing Google Analytics.
Developing reports that inspire action.
Module 8:
Delivery & Fulfilment
Understanding typical fulfilment processes.
Identifying customer fulfilment options.
Understanding inventory and inventory management.
Module 9:
Future Trends
Identifying current trends impacting eCommerce.
Identifying emerging trends with the potential to shape eCommerce.
Student Sponsorships
Are you a recent uni graduate looking to jump into eCommerce?
We have twenty sponsored placements available for our March 2022 intake. Better still, we have retailers lined up ready to make job offers to students who graduate the Accelerator.
The Teacher
Meet Nathan Bush
Nathan lives and breathes eCommerce. He is an eCommerce Director, strategist and advisor who has led teams that have grown from $1m to $140m. He has been named in the Top 50 People in eCommerce four times, written for Inside Retail and hosts the Add To Cart podcast where he gets to speak to leaders in eCommerce every week.
Today, Nathan is a Director in the eCommerce talent agency eSuite. He is passionate about growing the talent pool of eCommerce specialists in Australia and gets a real kick in seeing great people land new opportunities and fast growing businesses build brilliant teams.
Nathan will bring his expertise and passion for eCommerce as your lead instructor in the eSuite Accelerator.
You'll hear from experts like...
Angus McDonald
CEO at Barbeques Galore
Anthony Nappa
CEO at Oz Hair and Beauty
Ben Anderson
Head of eCommerce at Accent Group
Carolyn Breeze
Chief Commercial Officer (CCO) at Zepto
Jason Andrew
Co-Founder/Director at SBO
Kate Collinson
eCommerce Consultant & Growth Marketer
Natalie Hintze
Head of eCommerce & Marketing at Mr Pool Man
Rhys Furner
Head of Partnerships at Shopify
You'll hear from experts like...
Angus McDonald
CEO at Barbeques Galore
Anthony Nappa
CEO at Oz Hair and Beauty
Ben Anderson
Head of eCommerce at Accent Group
Carolyn Breeze
Chief Commercial Officer (CCO) at Zepto
Jason Andrew
Co-Founder/Director at SBO
Kate Collinson
eCommerce Consultant & Growth Marketer
Natalie Hintze
Head of eCommerce & Marketing at Mr Pool Man
Rhys Furner
Head of Partnerships at Shopify
Our Shopify Partnership
As part of the eCommerce Accelerator, we have partnered with Shopify to allow you to get hands on with the world’s leading eCommerce platform. Shopify experts will guide you through best practises on how to operate an eCommerce shop. You will even leave with a Shopify Certification that you can continue to build on!
FAQs
Explore our frequently asked questions for anything we might have missed.
Who is this course for?
This course is for those wanting to get up to speed in all aspects of eCommerce. This might be junior eCommerce team members, recent graduates or new members of eCommerce teams that have come from other specialisations. Or, those who just want to make sure they have the tools to speak eCommerce confidently.
When does the course commence?
There will be two Accelerator intakes for 2022. The first will commence on 14th March 2022. You can join the waiting list here click here.
What does the schedule look like?
We’ve designed the Accelerator to fit around work, family and life. You can access the ten-week schedule for H1 2022 intake here.
What is the weekly commitment?
Each week there will be a two hour live session which includes all content and an activity. There will also be a portfolio activity each week which will be your assessment piece. We anticipate four hours per week commitment is required.
Do I have to do the course live?
No, all materials will be available and live sessions recorded if you cannot make them. However, live sessions will include Q&A as well as the opportunity to make connections with your peers.
When do registrations open?
Registrations will open in early February 2022. You can join the waiting list here click here.
How much does the Accelerator cost?
The ten week Accelerator program will be available for $1,950 + GST per person – including the Shopify Certification and take home resources. Bulk discounts available for teams. There are twenty sponsored student placements available for graduating university students. EARLY BIRD OFFER $1,450 + GST (Save $500) – Register Your Interest to lock in the Early Bird Offer. Apply Here
