How do you convince your boss to invest in your development?

How do you convince your boss to invest in your development?

We recently spoke with a candidate who was lamenting the lack of development opportunities. They had never worked harder and were hitting milestones out of the park. They just weren’t getting the personal opportunities that they craved. 

It reminded me of the story from Simon Beard, CEO and co-founder of Culture Kings, at Retail Global a couple of weeks ago.  

Simon said he has always loved going to self-help conferences. You know the types – Tony Robbins etc. High energy. High impact. Higher cost.

He attended these events well before he built CK – even when he had to scrimp and save his way to get there. Because it took sacrifice to get there, he always made sure he was present and drew as much out of them as possible. 

When CK started getting big, he decided to pay it forward and took some of his team along as a development exercise. They had a fun time. But they never got as much out of it as Simon. 

As someone who scrimped and saved his way to get these opportunities, it didn’t sit right. So he changed tack. 

He kept inviting his team along when he went. But instead of covering the full cost, he went halves with his team. This way, they needed to have skin in the game. From then on, those who went with him were really there – they were going to get the most out of their investment!

So one tactic to try if you are looking to get more personal development opportunities is to show you’ve got skin on the game. Offer to go halves with your employer. Complete it on the weekend. Take the initiative and organise it for the wider team. If you show you are invested – rather than a passenger – you are more likely to get the opportunity.

Author avatar
Nathan Bush
Nathan is a director at eSuite. He is an eCommerce strategist who has operated in the retail trenches as well as being a consultant and agency partner. Nathan has been named Top 50 People in eCommerce four years in a row and hosts the Add To Cart podcast.
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