How to compile a mind-blowing eCommerce portfolio

How to compile a mind-blowing eCommerce portfolio

If you are a professional athlete, you get offered your next contract based on what people see on the field. If you are a doctor, you get jobs based on qualifications and tenure. If you’re in eCommerce… how will people know you are ‘good’?

An eCommerce Portfolio is a great way to demonstrate your skills in a tangible way. A mind-blowing portfolio will bring your resume to life, give you interesting talking points and fast track employer confidence that you are the right person for them.

Here’s what a brilliant portfolio can include: 

  • Links and screenshots. The best way to demonstrate your skills is to allow potential employers to experience it. Take screenshots and if possible, include links to the work you’ve been involved in. Make sure you include context on your specific role in the project. What were you responsible for in the delivery? 
  • Results. It’s one thing to create a pretty store, it’s another to show the commercial results. Obviously, you need to be mindful of sensitive information but can include publicly available information and indicative results (e.g % uplifts). These are a great way to show the commercial impact you can have on a business.  
  • Feedback. You get an email that isn’t another deadline. In fact, it’s a client thanking you for the brilliant work you’ve done. Enjoy it. Copy, paste it and keep it. These kinds of testimonials are really important to show potential employers the impact you can have on people who they are likely to know and trust. Feedback from customers, managers, team and partners is also really powerful. 
  • Progression. If you can, demonstrate your career progression incorporating recognition of your efforts. A timeline where you got a promotion, inherited new responsibilities or grew the team show that you are continually developing. And it was noticed and recognised by your employer.
  • Extracurricular. Did a speaking gig at an industry event? Record it. Completed a course in how to use the new Google Analytics 4? Document it. Experimented with creating your own cat NFT? Write about it. They may not be your biggest achievements but they show that you’ve got a bit of up and go – and make you a much more interesting person.

The format of an eCommerce portfolio can range from a well-designed PDF to Instagram stories to a website to a hand-delivered book. Whatever you think compliments your skills. A good portfolio should be enjoyable to browse and feel like a behind the scenes view of someone’s world. 

However, the biggest trick to developing a mind-blowing portfolio…

Don’t leave it until you are looking for a job. Document and compile it throughout your career. 

If you leave your portfolio masterpiece until 24 hours before you apply for a job, you 1) have probably forgotten it all and 2) will probably be put in the too-hard basket. Keep a basic Google Doc happening throughout your career where you can drop links, achievements, quotes and stats. It doesn’t have to be pretty but if it is documented and dated you will be able to carve a beautiful story out of it. And if you never use it, you’ve got a feel-good record of the good times when you are in the eCommerce trenches! 

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Author avatar
Nathan Bush
Nathan is a director at eSuite. He is an eCommerce strategist who has operated in the retail trenches as well as being a consultant and agency partner. Nathan has been named Top 50 People in eCommerce four years in a row and hosts the Add To Cart podcast.
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