How to dress for an eCommerce interview

How to dress for an eCommerce interview

Since putting together our eCommerce Accelerator, I have been reflecting on what are the most crucial pieces of information you need to know in your eCommerce

I recently interviewed a leader at an ultra-funky youth apparel business. I wasn’t planning to ask her, but as a daggy dad who has the same set of clothes on rotation, I had to ask… 

“Should your candidates be wearing your product in the interview to have any chance of getting the job?” 

As someone who definitely cannot rock a flat-brimmed cap, fit into skinny leg jean shorts or keep fresh white sneakers pristine, the concept terrified me. And that image should terrify you. 

But her answer was simple. “Wear whatever represents you and makes you feel comfortable.” 

It got me thinking. If you’ve got a job interview coming up, here are my tips:

  1. A suit is no longer required. The days of borrowing an oversized suit are over. Huzzah! If you aren’t used to wearing one and don’t wear one day today, don’t do it. You’ll feel uncomfortable and you’ll look awkward. Neither will end well.  Everything from tees to polos to suits to jumpsuits is fair game for interviews based on what you are comfortable in and the environment you are going into. 
  1. Research the team. Go and LinkedIn stalk a few of the team you are about to join. What do they wear? Is it casual, street, formal, boho WFH? Don’t feel you have to match them if it’s not you but tailor your wardrobe to lean that way. Better still, if you see a creative vibe, it might give you the license to let loose a bit more than you would have previously and let your freak flag fly. 
  1. Your style at its best. Don’t go out and buy a new wardrobe. But DO make sure you aren’t interviewing on washing day. You don’t want to be stuck with a two-day-old shirt that you can smell through Zoom. Make sure your neatest, most comfortable work uniform is ready to go. Do your hair. Shave. Making an effort will never go out of style. 
  1. Window shop at least. If you are interviewing for a fashion brand but aren’t the *ahem* target audience for their product, do a little poke around online or in-store. Talking about the product is critical even if you aren’t wearing it. Speak to others – nieces, grandparents, New Balance dads – about what they love in the product. This will show more enthusiasm than slapping on an ill-fitting top ever would.
  1. Get your roomiform ready. Are you interviewing via video? Sure, roll that dice and just dress the top half. You live on the edge. But more importantly, pay attention to all the details around you. Is your lighting good? Got the old coffee cups off the desk? What books do you have on show? These are the new first impressions that will form in video interviews. Oh, and make sure you’re not on mute. No one likes a cliche. 

It’s a new world we’re interviewing in. I’m not sure if the new world rules are more manageable than before. But if it saves us having to Google “how to tie a tie” I’m all for it. 

Good luck!

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Author avatar
Nathan Bush
Nathan is a director at eSuite. He is an eCommerce strategist who has operated in the retail trenches as well as being a consultant and agency partner. Nathan has been named Top 50 People in eCommerce four years in a row and hosts the Add To Cart podcast.
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