Since putting together our eCommerce Accelerator, I have been reflecting on what are the most crucial pieces of information you need to know in your eCommerce career.
See, in the Accelerator we only have two hours together every week for ten weeks. I want to make sure our students have all the foundations for a long and successful eCommerce career. How do I prioritise essential eCommerce knowledge?
Well, in an attempt to do so, here are my top five things that I think are essential to know to set you up for your eCommerce career:
1 Customer input collection. We all want to be customer centric but after you spend 24 hours in a business, you are no longer the customer – you’re in the army. You have a different view on the world. Knowing how to get real customer input via surveys, reviews, 1:1 chats and behavioural data is key if you want to make good long term decisions.
2 Differentiators and tactics. There’s no limit to what you can do in eCommerce. But the internet is a big place. Try and do everything and you’ll fade into the background. Instead, know how you are going to differentiate yourself and go after it unapologetically. Focus only on the tactics that strengthen this differentiator. Some people call this strategy.
3 Profit and loss. I would not hand you over the keys to a Meta or Google Ads account if you could not explain how the business makes money. We’re trusting you to invest, not spend. So, get your head around the P&L including product margins and operating costs if you want more of that play money to grow the business.
4 Hands-on platforms. I call this the art of calling bullshit. If you don’t understand your primary operating tools and platforms, you’ll never understand what they are possible of and their limitations. This is usually your eCommerce platform, analytics and email platforms as a starting point. Do it as a side project if your developers are giving you death stares.
5. Student led learning. You’ve got to learn how to learn. And it never stops. This is our fundamental principle with the eCommerce Accelerator. There’s no way I can teach you everything about eCommerce in ten weeks and then hope it will never change. It’s not logical. But you can learn the best ways to form your eCommerce thinking. This in itself is a skill that will go with you throughout your career.
I’m sorry Instagram reels, augmented reality furniture or drone delivery were not in there. I’m sure they are (or will be important) in the future but you’ve got to get the basics in place first. Then, the eCommerce world is your oyster!
The eCommerce Accelerator commences March 21. Over ten weeks students will learn the fundamentals of eCommerce across strategy, technology, marketing, analytics, finance, supply chain and more. 100% remote and flexible. Enrol today.
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