To side hustle or not to side hustle?

To side hustle or not to side hustle?

Are you really an eCommerce professional if you don’t have a dropship/NFT/fake tan/freelance hustle on the side?

In fact, it’s so hot right now that the Wall Street Journal recently reported on the rise of multi-jobbers. And their ability to earn up to $600K a year… in office hours. 

I once had a side hustle which was a running shorts business called Running Duds. We wanted to shake up the boring world of running shorts. It went pretty well as a side hustle. We were shipping shorts every night and even started seeing them out in the world while on the trails or even on holidays. The problem was – I was employed by a leading Australian sports retailer. We definitely weren’t competitors but were playing on the same field. I had to tell them. 

Luckily, my employer didn’t care enough to stop me. Unfortunately, they didn’t buy me out either. 

But I do remember the ‘oh eek’ moment when we realised the conflict crossroads. 

Some employers see side hustle as positives. It means you are passionate about eCommerce and are continually learning.

But to be honest, most employers would rather that you didn’t have a side hustle. Like a jealous lover, they want you to only have eyes for them. They often see side hustles are a distraction from your day job – especially when you aren’t in the office every day.

So our advice – always be upfront. Don’t hold back on your passions or they’ll eat away at you. But approach the conversation candidly and openly. If you are open around your side hustle, you have a greater chance of finding an employer who will see it as a strength. And hey, they might even turn your side hustle into a full-time hustle.

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Author avatar
Nathan Bush
Nathan is a director at eSuite. He is an eCommerce strategist who has operated in the retail trenches as well as being a consultant and agency partner. Nathan has been named Top 50 People in eCommerce four years in a row and hosts the Add To Cart podcast.
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