What if passion really does beat skill?

What if passion really does beat skill?

We’ve all heard it, passion is better than skill. At the same time, I think we’ve all had an experience where we’ve missed out on our dream job because we weren’t qualified enough. Passion schmassion. 

But in this candidate short market, there has never been a better opportunity for those with a genuine love of the brand and desire to make a difference. Skills are short on the ground. And retailers are building teams for the future. Passion is critical. 

Here are our top tips on how to use your passion to secure your dream job: 

  • Get personal. Don’t wait until there’s a job advertised. Get to know the leaders in the businesses that you want to work with. Comment on their posts. Offer intros when needed. Share the good work they are doing. Visit their homes. A small amount of genuine interaction can leave big impacts. 

  • Share your passion. Even if it makes you look a little loopy. If you are applying for a job with your dream brand, wear their product in the interview. Share the photo of them in your life with your resume. Detail the story of how you discovered them in the cover letter. If the brand is a part of your life – don’t hide it!

  • Next level research. You’ll probably already know the fundamentals of the brand story. This is your chance to dig deeper to stand out. See what the founders are posting about. Assess customer feedback. Look at the tech stack they use. This level of detail will demonstrate the easy transition you will make into the team. 

  • Offload the ideas early. If you have truly lived and breathed the brand you want to work at, there’s no doubt that you’ll have ideas and suggestions brewing in your head. Get them down and share them early. Mock them up. Share the vision. You’ve already spent years as your own market research – time to cash it in!

  • Show no chill. If this truly is your dream role – make yourself available when they need to be. Offer to meet in person. Do the tasks they ask you to. In a world where candidates are juggling multiple offers and counter-offering salaries, playing “not hard to get” will help you stand out. 

The job dating game is hard. But when you find your perfect match, don’t hold back. 

(As a side note, we have ditched our eSuite recruitment strategy to be based around a passion for our mission and our team. Most of our team come from eCommerce backgrounds and weren’t even applying for an eSuite job! But we knew they had the passion we wanted in our team. And with the right passion, we can teach any skills.)

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Author avatar
Nathan Bush
Nathan is a director at eSuite. He is an eCommerce strategist who has operated in the retail trenches as well as being a consultant and agency partner. Nathan has been named Top 50 People in eCommerce four years in a row and hosts the Add To Cart podcast.
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